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Disney+
American Born CHinese
Disney+ asked MAMMAL to develop a sleek promo package for their new series American Born Chinese, premiering May 24. The show features Oscar winners Michelle Yeoh and Ke Huy Quan, along with nominee Stephanie Hsu. It follows Jin Wang, a Chinese student in the U.S., whose life shifts dramatically after meeting a new student and becoming caught in a conflict among Chinese mythological gods.
Process frames
A substantial amount of ideation goes into every project before it crosses the finish line. Here we’ll showcase some of the process that led us to the final result.
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