The E.W. Scripps Co.
Defy TV Brand Identity
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The Ask
Ahead of Christopher Nolan’s highly anticipated summer blockbuster, Oppenheimer, Creative Mammals was approached by Christopher Cassel, Executive Producer and Director for NBC News Studios, to create narrative animations, scientific explainers, and title treatment for To End All War: Oppenheimer and The Atomic Bomb. The feature-length documentary explores the lead-up and legacy of Oppenheimer’s creation of the atomic bomb, with select interviews from Christopher Nolan, Bill Nye, grandson Charles Oppenheimer, Hiroshima survivor Hideko Tamura, and more.
The Challenge
The Walking Dead is an established franchise with 11 seasons and a dedicated fanbase — to create something new and unique for this audience, we needed a thorough understanding of what brought us to this point in the show and how this season is different from previous storylines. That being said, we couldn't rely on a recap or reminder of the place in time as the new season picks up. We also couldn't create suspense by teasing the series's conclusion. Because we wouldn't be able to take a narrative approach, we would need to focus on creating an ominous, atmospheric, and uncertain mood that would visually represent the inner struggle of each character. As we began to consider the action and movements for each character, we had to keep in mind that we wouldn't be shooting new footage for this piece. Instead, we would need to strategically choose from existing selects and BTS photography to incorporate different poses and action sequences into the animation.
The Result
Despite ever-changing advances in modern technology, time travel still isn’t plausible; so we would have to use our imagination in building out the narrative aspects of the film to show viewers how different moments of Oppenheimer’s life may have played out. We began by researching the time, place, and people involved in each scenario to make the narratives feel as authentic as possible. Understanding complex concepts of physics, like atomic energy and nuclear fission, is integral to Oppenheimer’s story. We needed to create simplified visual representations that could explain such esoteric information in an engaging way while maintaining visual cohesion with the narrative aspect of the film. We were also responsible for the title treatment that would conclude the documentary’s cold open intro. Knowing that the edit for this cold open would end in an explosive finish, we needed to create a title treatment with design and animation that matched the energy of the edit.
Dare to Be Bold
Science Graphics
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