The folks at tbs asked us to create a string of animation promos that would help announce Conan O’Brien’s dramatic, and much anticipated, return to NYC at the famed Apollo Theater. The Apollo’s iconic marquee became our muse, serving as the basis for lines and patterns we created to utilize throughout each piece. We built out a unique duo-tone look reminiscent of screen printing. Using these quirky-cool visuals to complement the VO and comedic SFX tracks, we were able to create three solid promos that embody the very soul of Conan, NYC, and The Apollo Theater.