Going Through It is a podcast with significant star power, so we needed to highlight these exciting guests as a way to pull listeners. At the same time, the guests’ messaging needed to feel relatable and target the show’s core audience: young women, particularly entrepreneurs and small business owners, who are curious, audacious, and focused. Since podcasts are an inherently auditory medium, we would have to strategically translate keywords, phrases, and quotes in a visually interesting way. Part of this process would involve pulling out themes from each episode which we would use to create our social concepts. A stylish and trendy logo with hand-drawn accents is the basis for our inviting, empathetic approach to a podcast with heavy thematic material. The various hand-drawn elements we chose to incorporate throughout the branding represent a work-in-progress attitude, constant reimagining, and notes to self, which are core themes throughout the show.