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Liga MX Femenil

TelevisaUnivision’s streaming service, ViX, is the official digital destination of Liga MX Femenil. To bring more audience awareness to this offering, MAMMAL was tasked with creating an energetic and inspiring animated promo showcasing some of the best fútbol players in Mexico. Our aim with this promo was to create a visual concept around the idea that fútbol is glory. Starting with a muted color palette, players’ interaction with the fútbol unleashes vibrant colors, reveals club details on jerseys, and awakens the warrior from within.

A la gloria del fútbol

Process Frames

A substantial amount of ideation and concepting goes into every unique project before it crosses the finish line. Here we’ll showcase some of the process that led us to the final result.

Thank You.

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