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WE tv

Love During Lockup

As fans of Love After Lockup, we were excited to create a 30-second promo for its spin-off, Love During Lockup. The concept followed the “firsts” of prison romances, told through adult-leaning stick figure animation. To keep it clear and funny in a short runtime, we used simple characters, selective color, and subtle textures. Designed in Photoshop and animated in After Effects, the final spot is playful, dramatic, and easy to follow.

Process frames

A substantial amount of ideation goes into every project before it crosses the finish line. Here we’ll showcase some of the process that led us to the final result.

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