As part of a social media campaign for the launch of Miracle Workers: Dark Ages, tbs asked MAMMAL to produce a series of illustrated animations that would accompany their interview footage of Daniel Radcliffe. In these spots, Radcliffe walks the audience through some very *interesting* facts and folklore from the Dark Ages.
tbs
MIRACLE WORKERS: DARK AGES
Challenges + Solutions
We started by making sure the illustration style blended seamlessly with the interview footage, grounded in the time period but with an edgy, storybook feel instead of something modern or fluid. To balance the dark storylines, we wove in subtle bits of humor.
The result was a visceral cohesive animation that follows each storyline at its core, then push into fantasy with exaggerated visuals, brining Radcliffe's storytelling and the history of the Dark Ages to life.