This season’s Naked and Afraid campaign returns to the show’s core narrative—pure survival. It’s a story as old as time: a man, a woman… a garden? With Adam and Eve in mind, we reimagined the contestants' modern struggle within the idyllic landscapes of Renaissance art. Since the nudity was already covered, all we needed was the garden. A few surreal environments, some Bosch-esque creatures, and, of course, snakes… suddenly, we were in Eden.  

 

To complement the Renaissance vibe, the design system features cracked fresco landscapes enriched with gold leaf typography.