Discovery
Naked and Afraid
This season’s Naked and Afraid campaign returns to the show’s core narrative—pure survival. It’s a story as old as time: a man, a woman… a garden? With Adam and Eve in mind, we reimagined the contestants' modern struggle within the idyllic landscapes of Renaissance art. Since the nudity was already covered, all we needed was the garden. A few surreal environments, some Bosch-esque creatures, and, of course, snakes… suddenly, we were in Eden.
To complement the Renaissance vibe, the design system features cracked fresco landscapes enriched with gold leaf typography.
"Now I am become Death, the Destroyer of Worlds."
Challenges + Solutions
Animated sequences of photos and documents were created to convey information and visually connect the investigative dots of the narrative. It was imperative that these graphics felt realistic and authentic to the story being told.
Title Sequence
The title design needed to be simple, clean, and focusing solely on the men whose lives were irrevocably impacted. MAMMAL adopted a minimalist approach, emphasizing emotional resonance by switching between old family photos to their mugshots. Similar to the document and photo sequences, the use of paper textures grounded the visuals, creating a raw and tangible connection to their stories.