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Atlanta Hawks & Nike
PEACH CITY EDITION
The Atlanta Hawks asked MAMMAL for an animated promo to accompany the release of their latest jersey drop, the Peach 2022-23 Nike NBA City Edition Uniform. The first animation would be an artistic, conceptual tribute to the city of Atlanta, while the second would highlight different aspects of the new jersey.
Welcome to the A
Process Frames
A substantial amount of ideation and concepting goes into every unique project before it crosses the finish line. Here we’ll showcase some of the process that led us to the final result.
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