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Peacock
Reality Hot Seat
MAMMAL partnered with Peacock to craft a Reality Hot Seat promo for this season of Sunday Night Football. The challenge was to strike the right balance for both football loyalists and reality TV devotees. Using a simple, vibrant color palette enhanced with sparkles and hand-drawn accents, we pulled football into a playful reality TV aesthetic that speaks to both sides of Peacock’s audience.
Process frames
A substantial amount of ideation goes into every project before it crosses the finish line. Here we’ll showcase some of the process that led us to the final result.
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