We were tasked with creating a network cross-promo that cut through any content on screen to spotlight TNT’s Snowpiercer. The idea: a train crash that pulls viewers into the show, not away. To achieve this, we used a full-screen transition inspired by crystallizing ice—nodding to the show’s icy, post-apocalyptic setting. Using Houdini’s 3D tools, we crafted a seamless, visually striking execution that captured the series’ frozen intensity.