Turner Classic Movies
Filmstrip ids
TCM partnered with MAMMAL to refresh their on-air branding with a new series of bumper IDs for their classic movie broadcasts. MAMMAL created a set of unique symbols that connect the films and designed a vintage filmstrip aesthetic to frame each segment. Layered vintage textures, subtle easter eggs, and rectangular framing elements work together to bring the filmstrip style to life. A classic Technicolor-inspired palette connects each spot, along with each featuring its own ambient sound design to immerse viewers in the world of its films.
"Now I am become Death, the Destroyer of Worlds."
wardrobe
Costumes are an essential aspect of a great film, so we highlighted some of our favorite classics. Films like Forbidden Planet (1956), The Band Wagon (1953), The Tender Trap (1955), and Words and Music (1948) use wardrobe to seamlessly integrate each character in their own unique world.
SOLUTION
A limited color palette, 2 all-caps typefaces, and abstracted, 3D interpretations of the network logo serve as the cornerstones of Defy’s brand identity. The motion language of the network is snappy and dynamic, but with a subtlety that pulls you in and guides your attention to the shows’ content.
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Solution
A limited color palette, 2 all-caps typefaces, and abstracted, 3D interpretations of the network logo serve as the cornerstones of Defy’s brand identity. The motion language of the network is snappy and dynamic, but with a subtlety that pulls you in and guides your attention to the shows’ content.
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Sunglasses
Much like wardrobe, accessories are a pivotal part of building characters and moods. Hit Man (1972), Lolita (1962), West World (1973), and Now Voyager (1942) each iconically use sunglasses to characterize the cast.
planes
If you’ve seen North by Northwest (1959) or Skyjacked (1972), you know airplanes have set the stage for some of cinema’s most memorable chase sequences. And of course, we couldn’t leave out the iconic departure scene from Casablanca (1942).
cars
Cars are the backbone of identifying a film's era. Our vehicles of choice were the iconic racecars from Grand Prix (1966), The Yellow Rolls Royce (1964), and the Mazecar from Logan's Run (1976).
dogs
Our furry friends have joined us on the stage since the beginning of art itself. The Thin Man (1934), Lassie (1954), The Wizard of Oz (1939), and It All Came True (1940) show off their crucial canine counterparts.
cats
Of course we have to include the other half of our feline friends. Classic films including The Leopard Man (1943), Cat's Eye (1985), and Bringing Up Baby (1938) center cats, big and small.
PROCESS
Building a new network takes a lot, so we’re sharing a glimpse into our visual and conceptual process. Below, you'll see early explorations in typography, color, and art direction that shaped our direction.
Challenges + Solutions
Animated sequences of photos and documents were created to convey information and visually connect the investigative dots of the narrative. It was imperative that these graphics felt realistic and authentic to the story being told.
Title Sequence
The title design needed to be simple, clean, and focusing solely on the men whose lives were irrevocably impacted. MAMMAL adopted a minimalist approach, emphasizing emotional resonance by switching between old family photos to their mugshots. Similar to the document and photo sequences, the use of paper textures grounded the visuals, creating a raw and tangible connection to their stories.