Super Nice
COCA-COLA SPICED LAUNCH
Are you ready to embark on a journey of Synesthesia? Step into the extraordinary world of Coca-Cola's "House of Spice," where taste and sight collide. For the experiential launch in Soho, Momentum brought on MAMMAL to create "flavor loops" with distinct styles to dance across a myriad of screens alongside visitors' AI generated answers to the question "What do you taste?"
"Now I am become Death, the Destroyer of Worlds."
Challenges + Solutions
Animated sequences of photos and documents were created to convey information and visually connect the investigative dots of the narrative. It was imperative that these graphics felt realistic and authentic to the story being told.
Title Sequence
The title design needed to be simple, clean, and focusing solely on the men whose lives were irrevocably impacted. MAMMAL adopted a minimalist approach, emphasizing emotional resonance by switching between old family photos to their mugshots. Similar to the document and photo sequences, the use of paper textures grounded the visuals, creating a raw and tangible connection to their stories.