Super Nice
PHINEAS AND FERB
Hey Ferb, I know what we’re gonna do today!
To celebrate the highly anticipated return of Phineas and Ferb, MAMMAL collaborated with Disney+ and rolled out a bold out-of-home campaign that spanned multiple formats.
Anchored by a massive anamorphic illusion screen in Times Square, the launch also included national mall signage and streaming platform call-to-action animations. With show-inspired antics, main-character energy, and vibrant visuals, we brought the Phineas and Ferb universe to the world.
"Now I am become Death, the Destroyer of Worlds."
Challenges + Solutions
Animated sequences of photos and documents were created to convey information and visually connect the investigative dots of the narrative. It was imperative that these graphics felt realistic and authentic to the story being told.
Title Sequence
The title design needed to be simple, clean, and focusing solely on the men whose lives were irrevocably impacted. MAMMAL adopted a minimalist approach, emphasizing emotional resonance by switching between old family photos to their mugshots. Similar to the document and photo sequences, the use of paper textures grounded the visuals, creating a raw and tangible connection to their stories.