Super Nice
QUEER AS FOLK
Peacock came to MAMMAL for a short teaser announcing the return of the trailblazing queer classic, Queer as Folk. The 3D animated spot gives viewers a glimpse of what to expect from the 2022 update of the original UK show - leaning into the sexy, mysterious neon lights of the New Orleans nightlife where the story will unfold.
"Now I am become Death, the Destroyer of Worlds."
Challenges + Solutions
Animated sequences of photos and documents were created to convey information and visually connect the investigative dots of the narrative. It was imperative that these graphics felt realistic and authentic to the story being told.
Title Sequence
The title design needed to be simple, clean, and focusing solely on the men whose lives were irrevocably impacted. MAMMAL adopted a minimalist approach, emphasizing emotional resonance by switching between old family photos to their mugshots. Similar to the document and photo sequences, the use of paper textures grounded the visuals, creating a raw and tangible connection to their stories.