Tailfin Marketing came to MAMMAL to develop the creative for a broadcast media sponsorship for Georgia Natural Gas. The sponsored segment, titled The 7Strech, runs during the 7th inning stretch of the Atlanta Braves’ telecast on Bally Sports and would require us to create a :15 animated promo, along with in-studio graphics for Bally’s set, that would seamlessly incorporate the Georgia Natural Gas brand within the context of a baseball landscape.