NBC News Studios
The Sing Sing Chronicles
MAMMAL was entrusted with developing a compelling visual language to convey the stories of individuals who were wrongfully convicted at Sing Sing Correctional Facility. This poignant four-part docuseries delves into the lives of six men, uncovering the life-altering events that led to their unjust imprisonment, presented with raw emotion and heartbreaking authenticity.
Challenges + Solutions
Animated sequences of photos and documents were created to convey information and visually connect the investigative dots of the narrative. It was imperative that these graphics felt realistic and authentic to the story being told.
"Now I am become Death, the Destroyer of Worlds."
Title Sequence
The title design needed to be simple, clean, and focusing solely on the men whose lives were irrevocably impacted. MAMMAL adopted a minimalist approach, emphasizing emotional resonance by switching between old family photos to their mugshots. Similar to the document and photo sequences, the use of paper textures grounded the visuals, creating a raw and tangible connection to their stories.
Process Frames
A substantial amount of ideation and concepting goes into every unique project before it crosses the finish line. Here we’ll showcase some of the process that led us to the final result.