Tombras
Zaxby's
MAMMAL was tasked with creating a series of animations that would serve as a fun and enticing call to action. Our challenge was to find the perfect balance of 2D elements and photo-realistic assets while remaining true to Zaxby’s brand aesthetic. This series of mouth-watering graphics takes Zaxby's mobile rewards to a new level.
"Now I am become Death, the Destroyer of Worlds."
Challenges + Solutions
Animated sequences of photos and documents were created to convey information and visually connect the investigative dots of the narrative. It was imperative that these graphics felt realistic and authentic to the story being told.
Title Sequence
The title design needed to be simple, clean, and focusing solely on the men whose lives were irrevocably impacted. MAMMAL adopted a minimalist approach, emphasizing emotional resonance by switching between old family photos to their mugshots. Similar to the document and photo sequences, the use of paper textures grounded the visuals, creating a raw and tangible connection to their stories.